Marketing & Reservations Manager – The Sabrina Boat

Salary: £23,000-£25,000

We are looking for an experienced Marketing & Reservations Manager to join our team on a permanent, full-time basis.

About us:

The Sabrina boat is a 60-seater passenger vessel on the River Severn that runs on the river loop around Shrewsbury town centre. We offer day trips with table service for drinks and live commentary, as well as a range of themed evening parties or food and drink functions for both public events and private hire. We also have a boutique room called the Stowe above our offices which is let out by users via various holiday letting sites. This is managed by the office team, and we have some potential plans for expansion on our accommodation in the long term.

About the role:

As the Marketing and Reservations manager, you will have huge variety within your job role. One day you may be dealing with coach companies planning a succession of day trips, the next you may be planning a private event from a birthday party to a small wedding reception, and then planning the social media schedule for the coming days with support from the office team.

One of the main responsibilities of the role includes managing the bookings and availability of our day trips and private hire bookings. This can involve having meetings with customers, telephone conversations, or the sending emails to ensure that we are able to provide the guests with an experience to remember.

As we are both a tourist attraction and a function venue, our marketing strategy is extremely important to us. Part of this role will be implementing this strategy, whether that be design work for promoting theme cruises, maintaining a strong presence on social media, or working with partners and other local businesses who help to promote the business.

As Marketing and Reservations manager you will be expected to be proactive and show initiative, have strong time management skills and manage/provide direction to other members of the reservations team.

The Marketing and Reservations manager acting as the communication link between all departments, you will be involved in weekly Operations meetings, along with other members of the management team. During these meeting you will be required to report on the work you have completed during the previous week and your plan for the upcoming week. You will also be asked to provide weekly statistics on both bookings and marketing.

Full training will be provided on all our systems and the day-to-day operations of the business to ensure that you have all the tools to succeed with in the role.

Key responsibilities:

  • Management of both day trip and evening bookings
  • Implementation of the company’s marketing strategy
  • High levels of customer service
  • Management of The Stowe accommodation
  • Management of the company’s reservation emails
  • Event planning and management, including booking outside entertainment and catering
  • Management of social media content
  • Management of website content

Requirements of the Marketing & Reservations Manager:

  • Ability to manage bookings accurately ensuring that business is maximised
  • High level of attention to detail
  • High level of time management
  • Strong understanding of a variety of forms of marketing
  • Competent in the use of Microsoft Office Suite, Email, and social media channels
  • High level of written and verbal communication skill
  • Ability to manage staff within the reservations team
  • Previous experience within a hospitality, events or tourism business preferred but not essential


Benefits of the role and of joining Sabrina Tours:

  • Salaried position
  • Gym membership
  • Discounts on our services and products
  • Discounts and benefits with our partner restaurants and attractions
  • Employee of the month prizes
  • Paid break periods
  • Bike to work scheme

How to apply

CV and covering letter by email to with the reference ‘Office Manager’ or complete the form below.

Choose File


We now offer experience vouchers which can be purchased today and redeemed up to one year after purchase.

View our Experience Vouchers


Every day 11am to 4pm on the hour


Available for between 35-60 guests from £350

Themed Cruises

From wine and cheese to Bohemian Rhapsody

THANK YOU!! We booked the Pirate Boat on 9th June at 3:30pm. The kids loved every second, the adults even more so. This trip was for our middle sons birthday and I think we will be booking again for the youngest! Excellent Day.

Rachel Burkitt, June 2019

I hired the Pirate Boat as a surprise for my husband birthday. Carla was great in helping keep this a secret for me. Thank you so much for taking us up the river and letting the boys drive the boat! It was an amazing experience… thank you all!

Lammint, April 2019

What a lovely way to spend 45 minutes, the guide was informative the crew and waitresses were friendly. If you find yourself with an hour to spend at leisure in Shrewsbury then this is how I recommend you spend it.

Rustie46, March 2019

Myself and my wife Susan recently (26/03) spent a few hours in Shrewsbury and decided to take in a cruise on the river. Anyone who visits Shrewsbury should make this experience a must do!!! You will not be disappointed.

John P, March 2019

A lovely boat trip along the river lasts for 45 minutes with commentary along the way about Shrewsbury and some of the local landmarks. It is a good price as well and well worth doing if you are in the area would recommend.

Fee68, March 2018


Your questions, answered


Views and events

360° View

Virtual tour of Sabrina


Why not make your trip even more memorable by discovering Shrewsbury by day and night?



Our gift vouchers make the perfect present for any occasion. Vouchers available for day trips or one-off themed nights.


What you’ll see

Join us on a virtual journey to discover some of the sights and history you’ll see on your voyage along the Severn aboard Sabrina.



Don’t just take our word for it. Take a look at what our happy passengers have to say about their Sabrina experience.